Key Contributions
The following initiatives originated in the Grand Canyon Region and were adopted at the area or national level. Each represents an idea that outlived its original context.
2024
GAIN ROE Program — Highest Company-Wide Return on Education
Orchestrated and hosted the highest Return on Education event in the company for 2024. Every seat was filled with high-value, competitive-opportunity HCPs. A model for how education investment translates directly to commercial outcomes — now referenced internally as a best-practice event format.
2019 - 2026
Customer Success Plan — National Tool
A customer engagement approach championed by one of my developed team members, Kaleigh Farough, during 2019–2020. The methodology became the foundation of a national Customer Success Plan tool launched company-wide in 2026 — a direct example of how ideas grown on this team travel.
2019
Market Sales Trainer Initiative — Foundation for National Rollout
A three-person project built around the Challenger Sale methodology — designed to change how reps think about practice development, not just product features. The program went on to become the foundation for Galderma's company-wide Challenger Sale rollout in 2026, with me as part of the national launch team.
2018 - Today
Attack the Gap — National Adoption
A competitive intelligence framework identifying structural vulnerabilities in the competitor loyalty program. Reframed practice conversations around profitability and portfolio value. Subsequently adopted as a national competitive framework and operationalized into Veeva CRM — converting a competitive play into a measurable, system-embedded workflow.
2018
Think Tank Tuesday — West Area (90+ reps)
Think Tank Tuesday—a cross-area forum I designed to elevate business acumen and shift thinking from sales execution to strategic consulting. Reaching over 90 representatives across the West Area, the program focused on Challenger Sale methodology, practice economics, and disciplined business planning. It was endorsed by senior leadership and widely recognized as one of the most impactful development initiatives in the organization. Kate Kaler, now Director of Customer Engagement, has credited the program as foundational to the strategic approach she’s carried into every role since.
2015
Three / Four Ways to Grow — National Reach
A practice-growth framework built on four patient-level levers: acquisition, revenue per patient, visit frequency, and price discipline. Introduced in my first Galderma interview. Later evolved and embedded in the national GAIN Business deck as a foundational planning model still in use today.
